Wolf Transport approached In the Middle in late 2024 to develop a new logo and brand for their startup business.
The concept centred around a sleek and stylish wolf head symbolising precision and focus, with an “X” marking the destination—a perfect nod to their goal of seamless A-to-B transport.
To resonate with the target audience, we opted for custom typography that feels modern and industrial. The brand’s key elements—the wolf, the “X,” and the custom type—come together to form versatile and striking abstract shapes, creating a dynamic and cohesive visual identity.
The brand elements were designed to be versatile and impactful. The wolf icon and “X” motif can be used together or separately, offering flexibility in branding applications. The clean lines and geometric forms of these elements allow them to create dynamic abstract shapes, opening up opportunities for creative use in marketing materials, vehicle wraps, and digital platforms.
By combining bold symbolism, thoughtful typography, and adaptable design, Wolf Transport’s new brand identity positions them as a standout player in the transport industry, ready to make their mark in 2025.
“Working with In the Middle was a fantastic experience from start to finish. They took the time to understand our vision and turned it into a bold, modern brand that perfectly represents who we are as a company.
Phil, Wolf Transport
The wolf head design and the “X” motif are not just visually striking but also encapsulate the precision and reliability we pride ourselves on. The custom typography adds a professional, industrial touch that resonates with our target audience.
We’ve received so many compliments on our new branding, and it’s already helping us stand out in the competitive transport industry. In the Middle didn’t just give us a logo—they gave us a brand we’re proud of. Highly recommend them!”
