Dan partnered with In the Middle to craft a powerful name, striking visual identity, and captivating tone of voice for a new digital brand. Our shared goal was to build something far beyond a phone accessory brand — a lifestyle statement for the young, bold, and forward-thinking generation.
Introducing Voltz — a brand that fuses style, technology, and sustainability to keep its users powered up and effortlessly stylish at all times.
To be the go-to brand fortech-savvy youth, combining functionality, innovation, andself-expression in every product.
Stay charged
Stay stylish.
Our mission is to empower Gen Alpha and Gen Z with innovative, fashion-forward, and eco-conscious phone accessories that elevate their digital lifestyles — keeping them connected, confident, and ready for whatever’s next.
The brand was officially launched in Superdrug during late 2025 to great initial success. This soft launch was then expanded across the country to all of their stores.
“In the Middle developed our Voltz branding, and it remains one of our favourite collaborations — the results look absolutely stunning on retail shelves.”
