Luke the Gasman reached out to In the Middle to help craft his personal brand. He wanted it to instantly communicate his expertise to his customer base.
To add a personal touch, the vision was always to make Luke the focal point of the brand, putting him front and center. This approach not only highlights his professional identity but also builds trust and relatability with his customers, making the brand feel approachable and authentic.
The design process focused on creating a brand that was visually engaging and easy to recognise. By incorporating elements that reflected Luke’s personality and professionalism, we ensured the brand was memorable and conveyed the quality of his services. From the colour palette to typography, every detail was carefully chosen to resonate with his audience and create a lasting impression.
The final result is a brand that confidently communicates who Luke is and what he does, setting the stage for long-term success.
“Paul was great to deal with, I didn’t really know what I wanted my logo to look like, but In the Middle absolutely nailed it, thanks Paul.
Luke, Luke The Gasman
Positive: Responsiveness, Quality, Professionalism, Value”
