The Aim
To develop a fresh logo, brand identity, mission and values.
We had the joy of rebranding Custom Junkie — dedicated to empowering children and youth through the transformative power of art and self-expression.
The Concept
We are all limited editions. Just like every brushstroke is unique, so is every person. The logo reflects this beautifully — each letter designed to stand out on its own, symbolising the diversity and uniqueness of every young mind.
The Mission
We empower young people to navigate life through expressive art. Our goal is to enrich lives, uplift minds, and provide a creative outlet that fosters self-expression, resilience, and personal growth.
Such a rewarding project to be part of — full of purpose, creativity, and heart.
We are all limited edition, celebrating individuality through inspiring self-expression and creativity.
“In the Middle recently created the logo and branding for my business, and I couldn’t be happier with the results!
Lucy, Custom Junkie
From start to finish, his service was outstanding. Meeting with Paul in person to discuss my vision made such a difference – he really took the time to understand my business, my values, and the feel I wanted for my branding.
Throughout the process, he kept me updated and involved, ensuring the final design was exactly what I had envisioned. I absolutely love my new logo, and my students do too! Paul completely nailed it, and I highly recommend his work to anyone looking for professional and thoughtful branding!”
