We collaborated with the startup Bobbyroos to develop a distinctive identity for Hayley’s tanning business. Drawing inspiration from the sunny vibes of Santorini—a place of personal significance to Hayley—we aimed to create a logo that resonates with her target audience and evokes feelings of relaxation and warmth.
The logo design combines a stylised sun motif with a unique “B” icon, forming a clever and bespoke logo mark. The accompanying logotype is versatile, designed to adapt seamlessly across various applications. The colour palette is rooted in Santorini blue, complemented by fresh, natural tones that reflect skin tones and neutral shades for balance.
The brand revolves around the radiant essence of sunshine, with a sun-pattern graphic adding a subtle glow and texture that enhances the overall identity. This thoughtful design approach ensures the brand feels fresh, inviting, and perfectly aligned with its sunny inspiration.
The result is a cohesive, approachable brand that reflects Hayley’s vision and helps
the business stand out in a competitive tanning market.
“In the Middle have completely transformed my business. From the stationary to my social media strategy, they have given me a professional look that really represents my brand. Paul and the team have tailored solutions that have really had a massive impact on my business. Working with them have been a real game changer.”
Hayley, Bobbyroos Spray Tan
