Client
Leftfield Toys
Services
Logo Design, Branding,
Brand Strategy,
Product development,
Packaging design
Year
2024
What an incredible journey it’s been for Leftfield Toys over the past couple of years! With over 50 new toys launched into major retail spaces including Argos, WHSmith Travel, and Aldi, their reach and impact have grown immensely.
Since completing their branding in 2022, we’ve had the privilege of working closely with Leftfield every step of the way. From collaborating with their factory in China on packaging and product development to ensuring every detail aligns with their vibrant identity, it’s been an exciting partnership.
The cheerful, playful and contemporary branding is a reflection of the joy Leftfield Toys brings to their consumers. They are redefining play with a mission to inspire curiosity, creativity, and connection through innovative toys and games that spark imagination and challenge the ordinary.
Leftfield Toys celebrates the extraordinary, champions the quirky, and ignites creativity. At Leftfield, they don’t just follow trends—they set them.
Adjective: Unusual and different from what is normally seen, said, or done.
“Partnering with In the Middle has been transformative for Leftfield Toys. From the very start, they understood our vision and brought it to life with a fresh, contemporary brand identity that perfectly reflects the joy and creativity at the heart of what we do.
Dan, Leftfield Toys
Their team’s expertise extends far beyond branding. They’ve worked closely with us on packaging design and product development, ensuring every detail meets our standards and resonates with our audience. Their collaboration with our factory in China has been seamless, making a complex process feel effortless.
In the Middle doesn’t just deliver great work—they become a true extension of your team. They’re proactive, innovative, and consistently go above and beyond to ensure success. Their commitment to helping us grow into new retail spaces, from Argos to WHSmith Travel and Aldi, has been invaluable.
We’re thrilled to have them as a long-term partner and can’t wait to see what we’ll achieve together in the future!””
