Client
Thrive Financial Planning
Services
Logo Design, Branding,
Brand Guidelines,
Brand Strategy,
Social Media Strategy
Year
2024
We’re excited to share our recent collaboration with Thrive Financial Planning, where we had the privilege of designing their new logo and brand identity.
At In the Middle, we added value by creating a distinctive, tailored brand that positions Thrive as a modern, forward-thinking business. The branding instills customer confidence, grounding the company in purpose and meaning.
The logo concept reflects the idea of building a strong foundation for a flourishing future—a partnership built on collaboration. Its design elements incorporate abstract shapes that not only symbolise growth but also bring consistency and cohesion to the brand.
This custom branding has expanded their reach and left a lasting impression on a broader target audience.
“Paul put together the branding for my business, Thrive Financial Planning. He was extremely professional and provided me with exactly what I needed to launch the business with a strong unique brand identity. He constantly kept my in the loop with progress and has created a great foundation for us to build on. Highly recommended”
Rich, Thrive Financial Planning
