Services Logo and Branding, Event Graphics Social media and Website Design
Year 2026
Throwdown Darts came to In the Middle to break the mold. This isn’t just another darts brand—it’s the start of a fan-first entertainment platform built on the sport and fueled by attitude, community, and ambition.
We kicked things off by breaking down the brand—what it stood for, where it could go, and how to push it further to become a name that actually means something in the darts world. The direction was clear: strip it back and go bolder. A simple, punchy logo mark that hits on T-shirts and merch, stands out in any setting, and has the confidence to carry the brand forward wherever it goes.
Built for the fans. Backed by the sport. Ready to shake things up.
Throwdown Darts: events that
HIT THE MARK!
Why it worked? This wasn’t about following trends—it was about creating something timeless and unmistakable. A mark that players are proud to wear and fans instantly recognize.
One symbol, built to scale with the brand as it takes up more space in the game.
We reworked their website from the ground up, sharpening the experience and creating a smoother, more intentional journey across the site and social channels. Every touchpoint was designed with the fan in mind—faster, cleaner, and easier to engage with. On top of that, we leveled up their social content, giving events a more polished, professional edge that demands attention and pulls people in.
“Been a pleasure working with In The Middle so far over the past couple months, looking forward to more throughout 2026”
